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What's SOE? |
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The
Ministry of Economic Affairs of the ROC introduced
the Symbol of Excellence (SOE) in 1992. This
gracefully designed symbol, full of movement,
identifies and honors premium products manufactured
in Taiwan. The Ministry of Economic Affairs
Board of Foreign Trade retains exclusive rights
to the symbol, which has been registered in
90 countries and regions around the world
by the Taiwan External Trade Development Council.
All industrial products manufactured in Taiwan
may apply for permission to use the symbol.
Upon meeting stringent standards the manufacturer
is granted the right to apply the symbol to
its product, and may join the "Image
Enhancement Plan"(IEP) and related incentive
programs. The standards and guidelines for
the use of the SOE, its tagline signature,
and other typographical elements are presented
in this manual. Only through strict adherence
to these guidelines will the SOE gain international
acceptance as a premium mark associated with
the highest standards of product quality from
Taiwan.
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Taiwan's
SOE Graphic Identity System consists of six
interwoven arcs, and has its origins in the
traditional Chinese cultural affinity for
"completeness" or "wholeness".
Its significance is as follows: |
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The interwoven arcs represent on the one
hand, the links connecting Taiwan with
the world economy. Looking inward, they
represent the bonds of solidarity that
unite our manufacturers in the pursuit
of excellence.
- The
color red represents the vigor that distinguishes
our local industries.
- The
arcs are discrete, yet form part of a
larger pattern, suggesting the freewheeling,
independent, yet orderly basis of our
economic structure.
- The
geometric simplicity of the symbol makes
it appropriate for a wide range of applications
and enterprises involved in the Taiwan
SOE program.
- The
bold shape of the symbol reflects our
unequivocal dedication to quality.
- The
intricate interweaving of the symbol's
elements suggests the complex warp and
woof of Taiwan's industrial fabric.
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The
SOE is a globally recognized sign of exceptional
quality and innovative thinking. Since l993,
the SOE program has rewarded products and
companies that embody "Innovalue"
and what it stands for. Every year an expert
panel of international judges selects the
most exceptional "Made in Taiwan"
products according to the following criteria:
R&D/lnnovation, Design and Innovation,
Quality System, Market, and Brand
Awareness.
Each
year, over 300 products make the first cut
and are designated SOE winners. From these
outstanding and innovative products, the
judges select an elite group of up to 30
products as National Award of Excellence
(NAOE) winners. Two-thirds receive the highest
accolade ˇV the National Gold Award of Excellence.
They
represent some of the most revolutionary,
high tech, high quality, and high value
products on the market. Today, "Made
in Taiwan" products have become products
of exceptional quality and innovative
thinking. This is Innovalue, the Taiwan
advantage ˇV the key to Taiwanˇ¦s success
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