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A
New Set on the Sand Table in the ˇ§Post-WTO Eraˇ¨ |
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 How
to make an enterprise grow? When it comes to this
growth issue, many ideas would spring out, such
as making new products, spending more money on
research and developing, lowering the cost or
price, creating new marketing channels, enlarging
the market share, merging, globalization,ˇKetc.
But none of these has answered a very vital question:
why would a business grow? Most entrepreneurs
seeking growth would only look from the inside,
thus often pitting themselves in a fight for getting
a bigger market share. However, a seer type of
a company leader would not lay too much emphasis
on the market share. Instead, he would re-territorialize
the market and reap all the growth in a different
arena. His guiding principles for growth strategy
would include: seeing the enterprise from outside;
enlarging the fishing pond by transcending the
barriers of the current field and market; creating
new market space; and setting up a core leading
mechanism. All in all, this also means the arrival
of strategic alliance among enterprises.
The
former President of Acer Incorporate, Mr. ZhenRong
Shi, who is now retired, once came up with a worthy
angle for recessing value, known as ˇ§the smiling
curve.ˇ¨ He said that in the process of production,
the lowest benefit comes from production itself
whereas the highest benefits would most likely
come from the two ends of the smiling curveˇXresearch
and marketing. An enterprise should focus on a
point where it is most at home in, so as to create
the utmost profit. Interestingly, he enlivens
his smiling curve theory with a simile; he says
that running a business is like taking an elevator;
simply by lowering the cost of production is just
like going down and it could go no lower than
the basement; in contrast, however, focusing on
research and marketing would be like going up
to infinite possibilities. |
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Challenges
for Future Enterprises |
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he
tide of globalization, digitalization, and freer
capital flow has led enterprises into an uncertain
age in which chances and risks are redefined and
management policy becomes over-complicated. Entrepreneurs
have two ways to go. One is to become a shaper,
to take the initiative in showing people which way
to go, to seek thorough innovation in product and
service, and consequently, to set new rules of the
game. The second is to become an adaptor to follow
the new set of rules, but very quickly seizes the
opportunities created by the shaper. According to
a research by McKinsey (a business counseling institute),
in the 20 years from 1995 to 2015, 86% winners would
most likely take the shaper role. |
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Decoding
High Growth in Business |
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Pulitzer
winner for news commentaries, William Safire,
once indicated in his New York Times column--
ˇ§On Everyday Braveryˇ¨-- that you should go back
to daily obligation as usual and do everything
well. Indeed, we all need to go back to the daily
fundamentals. |
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A
New Dream Comes True |
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After
tearing off the last page of 2004 calendar, a
new era of competition has officially arrived.
In this new global market where everyone strives
to be the survivor, here are some issues that
we should be serious about:
- Make
peace with changes.
- Besides
manufacturing, enhance abilities in marketing,
research, developing, and managing.
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Learn to bond quickly in the international society.
- Master
the Five Ways to become a god of fortune:
- (1)
research
- (2)
marketing
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(3) bigger and newer sales networking
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(4) better management
- (5)
making your brand international.
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MingWei
Company is good at the strategy of ˇ§Keeping,
Breaking, and Distancing.ˇ¨ With Keeping, we stick
to what we are good at and make it better professionally.
Next, we Break the barriers of business ecology
by allying with related business entities to Distance
ourselves from our rivals. In 2005, we set up
a strategic allianceˇĐˇ¨Max
Groupˇ¨ to enlarge what we have
been working on in reaching out to all parts of
the world by adding the idea of ˇ§Co-opetitionˇ¨
among our peers. Archimedes
has once said--give me a rod long enough, and
I can move the world; with strategic alliance,
we also expect to make a change genetically in
all our alliance partners globe-wise.
Time and tides wait for no man. In this beginning
of a new year, our real concern is: in face of
the future uncertainty, are you ready?
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